Creative Work. Executed.
Manfred Schmidtlein
Creative Director with 20+ years of experience.
10 years based in NYC, working internationally across
digital and print. Shaping integrated brand experiences –
from communication concepts and digital platforms to campaigns and corporate design. Specialized in high-end automotive,
luxury fashion, lifestyle, sportswear, and premium retail.
World traveller. Musician. Creator. Double Espresso lover.
Creative Director with 25+ years
of experience. 10 years based in NYC, working internationally across digital and print. Shaping integrated brand experiences –
from communication concepts and digital platforms to campaigns and corporate design. Specialized in premium retail, luxury fashion, lifestyle, sportswear.
World traveller. Musician. Creator.
Double Espresso lover.
FEATURED WORK
Art DIRECTION FOR INSTYLE PRODUCTIONS.
Guided by Strategy.
Powered by Creativity.
#01
MERCEDES AMG
63MAGAZINE
Task.
Holistic development of a customer magazine – from the initial concept and dummy to final production.
Editorial planning and content creation based on relevant personas with a strong focus on targeted communication.
Role.
Creative art direction and editorial design combined with a distinctive, contemporary tone of voice and modern typography.
Goal.
Expanding the target audience for the AMG brand – with a specific focus on engaging a female readership.
ART DIRECTION / CONTENT CREATION
#02
WILLIAMS RACING
BRAND BOOK
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final execution.
Role.
Strategic concept development and creative art direction
with a focus on consistently translating the new CI across all
design-relevant touchpoints.
Goal.
Creating a contemporary and visually striking corporate design
to strengthen brand presence and ensure a fresh,
modern external image.
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final execution.
Role.
Strategic concept development and creative art direction with a focus on consistently translating the new CI
across all design-relevant touchpoints.
Goal.
Creating a contemporary and visually striking corporate design to strengthen brand presence and ensure a fresh,
modern external image.
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final execution.
Role.
Strategic concept development and creative art direction with a focus on consistently translating the new CI across all
design-relevant touchpoints.
Goal.
Creating a contemporary and visually striking corporate design to strengthen brand presence and ensure a fresh,
modern external image.
BRAND BOOK / CI/CD GUIDELINES
ART DIRECTION DESIGN
W HOTEL COOP
Scenography DeSIGN
SCENOGRAPHY DESIGN
SCENOGRAPHY DESIGN
#03
Content hub Development
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final realization.
Role.
Strategic concept development and creative art direction with a focus on consistently translating the new corporate identity across all design-relevant touchpoints.
Goal.
To create a contemporary, visually powerful corporate design that sustainably strengthens the brand presence and ensures a fresh, modern external perception.
ARTDIRECTION DESIGN
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Art Direction DeSIGN
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INDUSTRY EXPERIENCE
Automotive, Editorial/Publishing, Retail,
Lifestyle,Sports, Fashion
Editorial Design.
Magazines, brochures, catalogs, publishing formats
Retail & Scenography.
Store and window concepts, trade fair presence, wayfinding systems
Campaign Design.
Cross-media campaigns, print & digital ads, OOH, special formats
Corporate Design.
Brand identities, visual systems, design strategy, communication assets
Digital Design.
Websites, UI/UX, app design, screen design, digital content
INDUSTRY EXPERIENCE
Automotive, Editorial/Publishing, Retail, Lifestyle,Sports, Fashion
Editorial Design.
Magazines, brochures, catalogs, publishing formats
Retail & Scenography.
Store and window concepts, trade fair presence, wayfinding systems
Campaign Design.
Cross-media campaigns, print & digital ads, OOH, special formats
Corporate Design.
Brand identities, visual systems, design strategy, communication assets
Digital Design.
Websites, UI/UX, app design, screen design, digital content
SELECTED WORK FOR BRANDS
Alfa Romeo / Mercedes-AMG / Volkswagen R / Williams Racing
Best Secret / Conde Nast / COS / Bogner / Lacoste / Ludwig Beck / Marc O'Polo
Reckitt Benckiser / Pernod Ricard
SELECTED WORK FOR BRANDS
Alfa Romeo / Mercedes-AMG /
Volkswagen R / Williams Racing
Best Secret / Conde Nast / COS / Bogner / Lacoste / Marc O'Polo / Ludwig Beck
Reckitt Benckiser / Pernod Ricard
Manfred Schmidtlein
CREATIVE DIRECTION / ART DIRECTION / GRAPHIC DESIGN
MUNICH